Personal Branding Strategist | Speaker & Founder at Klowt - The Personal Branding Agency
In the heart of the UK, Amelia Sordell was captivated by the thrill of entrepreneurship from a young age. After earning her BA (Hons) in Public Relations, Advertising, and Applied Communication from the University of Westminster, she launched a women’s fashion brand that initially flourished, capturing the attention of trendsetters. Yet, like many ambitious ventures, it faced harsh realities. Within just two years, financial difficulties forced the brand to close its doors. But instead of retreating, Amelia saw this setback as a stepping stone. Determined to reshape her destiny, she pivoted to the tech sector as a headhunter. It was during this time that Amelia stumbled upon the transformative power of personal branding on LinkedIn. Her posts began to resonate with others, gaining traction and igniting interest in her insights. Soon, people sought her expertise to help them build their own brands, recognizing the value of her experience. In August 2020, amidst the turmoil of a global pandemic, Amelia made a daring leap. With only £1,400 to her name and no safety net, she launched Klowt, a personal branding agency. This bold venture quickly evolved into a beacon of inspiration. Within its first year, Klowt reached six figures, and by the second year, it soared into the seven-figure range.
Amelia believed personal branding often received a bad rap, misunderstood as mere self-promotion. Yet, she argued that it’s not an ego-driven pursuit; it’s a strategic marketing necessity in today's world. Through Klowt, she emphasized that personal brand messages have 24 times more reach than those of companies. Posts shared by employees garner eight times more visibility than their employer's content, and leads generated through personal brands convert at seven times the rate of traditional channels.
Klowt’s mission is clear: to help founders and executives build authentic personal brands that attract ideal clients and top talent. Amelia’s agency not only provides tailored services but also leverages a SaaS platform, Get Klowt, enabling teams to amplify their personal brands at scale.
Her journey is more than just numbers and strategies; it’s about uplifting others. Amelia shares actionable insights and personal stories that deeply resonate with her audience. Through her engaging content, she teaches that personal storytelling can not only transform a brand but can also revolutionize an entire business.
Reflecting on her path, Amelia has learned invaluable lessons about resilience and authenticity. Also embrace failure as a critical part of growth. Don’t be afraid to take risks and be vulnerable. Your unique story is your greatest asset. Use it to connect with others and build your brand.
With every post, Amelia’s authenticity and determination shine through, making her a guiding light for many aspiring entrepreneurs. Her story is a testament to the power of resilience and the profound impact of personal branding. She has become a beacon of hope, inspiring the younger generation to embrace their journeys with courage.
Today, as a respected Personal Branding Strategist, Speaker, and Founder of Klowt, Amelia continues to motivate others through her presence on platforms like Instagram, YouTube, and TikTok. She proves that with grit and a strong personal brand, any dream is within reach.
In a world that often prioritizes the corporate over the individual, Amelia champions the idea that personal branding is not just an option; it’s an imperative.
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