Entrepreneur | Brand Consulting, Creative Production & Digital Marketing
Meet Chanel Boateng: CEO of Camel Group Global, a Luxury Brand Consulting, Digital Marketing, and Creative Production House Agency based in London, UK. Born and raised in London, Chanel embarked on her career journey by interning in the fashion industry at a modeling agency after graduating with a degree in Television Design and Production from Kingston University, London. Her path then led her to become a freelance makeup artist, propelling her into the realms of Blogging and YouTube, where she pioneered makeup and beauty content catering to dark-skinned women, subsequently rising to prominence as a successful Lifestyle Content Creator.
Over the course of 12 years, Chanel has forged partnerships with renowned brands such as Google, Estee Lauder, and Dove, solidifying her status as a leading influencer in the lifestyle, style, and glam spheres. A mother of two, Chanel utilizes her YouTube platform to document a quality lifestyle, offering fashion and beauty insights, candid discussions, and empowering advice for women seeking self-growth and empowerment.
Chanel's dedication to elevating lifestyles extends beyond her digital presence.
At the helm of Camel Group Global, Chanel spearheads strategic brand positioning, identity development, and communication strategies for major global brands, including Google, YouTube, and Net-A-Porter. With a mission to bridge luxury lifestyle brands to the European market and vice versa, Chanel's consultancy extends to high net worth clientele businesses in Ghana, West Africa, amplifying brand identities and market presence on a global scale.
As a seasoned Digital Marketing and Social Media Manager with over 13 years of experience, Chanel boasts an organic audience of over 500K engaged followers across major social media platforms. She founded Camel Group Global (formerly known as Camel London Creatives) in 2016, driven by a passion for amplifying Black representation in influencer marketing campaigns and creative talent management.
Chanel Boateng epitomizes entrepreneurial excellence, blending creativity, cultural awareness, and strategic acumen to inspire growth, empower individuals, and elevate brands worldwide.
Social Media Handles:
Instagram: @chanelambrose @chanelboateng @camelgroupglobal @thehomeloungeco
LinkedIn: Chanel Boateng
TikTok: @chanelambrose
YouTube: @Chanelboateng