Business Growth | Leader In Smart lighting & Control Systems @ Lutron
Women-In-Tech Advocate | Mentor Through UN Women
Harvard Business Review Advisory Council | Speaker
Sana Choyakh is a dynamic force in the world of sales, marketing, and business growth, with an impressive 22-year career that spans multiple continents, industries, and leadership roles. Her expertise has taken her from the bustling markets of the Middle East and Africa to the strategic boardrooms of South Asia, guiding both global brands and emerging startups toward unprecedented success. In the realm of marketing, Sana has proven herself to be a master strategist, seamlessly navigating Business-to-Business (B2B) and Business-to-Consumer (B2C) landscapes. Her omnichannel marketing skills have not only driven performance and growth for luxury, hospitality, and fragrance industries but have also made her a go-to expert in tech and digital transformation. From her current role as the Regional Sales and Business Development Manager at Lutron Electronics, where she oversees business growth across the Middle East and Central Asia, to her work as the Founder and Managing Director of Flair & Vision, Sana’s influence continues to inspire those in the entrepreneurial and business worlds. Her journey is marked by remarkable achievements. At Henkel, she led the marketing strategy for Persil across 12 countries, steering it to double-digit growth while revolutionizing its regional brand strategy. She later took the reins at Givaudan, managing regional marketing efforts for the South Asia, Middle East, and Africa regions, all while building meaningful relationships with senior stakeholders.

As a businesswoman, Sana's entrepreneurial spirit shines. With Flair & Vision, she consults SMEs and startups, helping them navigate branding and marketing challenges. Her role as co-founder and angel investor at Wing.Studio, a tech startup dubbed "LinkedIn for students," underscores her passion for youth empowerment.

Under her leadership, the startup grew user acquisition by 7x in just three months. She crafted multi-channel marketing strategies, orchestrated product launches at university workshops, and forged key alliances with industry partners to inspire the next generation.

Sana’s dedication to mentorship is equally inspiring. As a UN Women mentor, she empowers female entrepreneurs in the Middle East, guiding them to success through strategic thinking, leadership, and innovation. Whether speaking at youth forums or leading workshops, her influence on young professionals, particularly women, has been transformative.

Her commitment to education is evident through her role as an Adjunct Professor at Heriot-Watt University in Dubai, where she shares her wealth of knowledge with eager students. Sana’s multi-lingual abilities in Arabic, French, and English allow her to connect with diverse audiences and cultivate meaningful global relationships.

With a unique blend of data-driven insights, a strategic vision for growth, and a passion for nurturing talent, Sana Choyakh has carved a legacy that inspires the next generation of leaders. Her story is one of relentless pursuit of excellence, a commitment to innovation, and a passion for empowering others to rise. She is not just a business leader; she is a trailblazer for the young generation to look up to, embodying the spirit of growth, leadership, and change.

Social Media Handles:
Instagram: https://www.instagram.com/sanachoyakh/